The 5-Minute Branding Challenge
This exercise challenges delegates to think creatively and collaboratively under time pressure, developing branding concepts for a fictional product. It enhances their ability to generate ideas qui...
Six-Word Stories: A Creative Writing Exercise
This exercise is designed to cultivate delegates’ creativity, emotional intelligence, and reflective thinking through the challenge of expressing experiences, emotions, or insights in just six word...
Storytelling Exercise: Form a Line
This is a creativity exercise that encourages delegates to create a story together as a group. It is ideal for team building, acting and creativity. You can also modify the exercise to limit its sc...
Marketing Exercise: Learn from Good, Bad and Ugly Advertisements
This exercise helps to develop delegates’ observational skills on advertisement and marketing and also helps them design their own ads. It creates discussions on what works and what does not in des...
Marketing Exercise: A Game with Google Trends
This exercise is based on the use of modern tools that can give us an insight on people’s current interests. The exercise provides a template for a variety of exercises that you can conduct based o...
Self-Esteem Exercise: Tell a Story about Yourself
Some people are naturally quiet. They don’t see much need to talk about themselves or share what they have accomplished with others. They are always in danger of getting overshadowed by extrovert t...
Why People Forget What They Learn in a Training Course and How to Address It
Imagine attending a training course which at the time you thought was fine and covered a good range of content that you didn’t know about. Sometime later, your colleague asks you about the course a...
Creativity Exercise: Stylish Logos
This is a feel-good training exercise that gets everyone involved in a creative activity. In this exercise, delegates get to create a variety of illustrations or produce crafts which resemble the l...
Branding Exercise: Top Words That Describe Your Identity
This exercise helps to define the company brand more clearly by using associations. It can be used for marketing and sales, but is also useful for management and staff. The exercise is a good oppor...
Branding Exercise: What Is My Company Like?
Companies develop different cultures. It is important to know how the company is seen both internally and externally. Internally, it helps to bind the team and make everyone coordinate their effort...
Storytelling Exercise: Make a Grand Story Based on a Series of Objects
Use this exercise on storytelling to encourage creative and spontaneous thinking. This exercise is ideal for courses such as presentation skills and public speaking as well as any course that can b...
Management Exercise: Limiting Instructions Reduces Creativity
This training exercise helps to emphasise the importance of giving open-ended instructions. Research shows that when the instructions are limiting or force a person or a group to consider only a su...
Sales Exercise: Make a Departmental Mission Statement
This exercise is ideal for sales staff in a particular organisation. Rather than telling staff what to do, the aim is to get them to come up with the general goal of their department and its role. ...
Branding and Marketing Exercise: Logos You See in One Day
We are exposed to many brands every day in our environment as well as direct advertisement. It is estimated that an average American sees as much as 16000 brands every single day! What does each br...
Creativity Exercise: Design a Flag
Use this creativity exercise for team building. It is an ideal exercise for a group of people who are already working together or are about to start working together. Groups should work together to...
Team Building Exercise: Design Your Coat of Arms
In this exercise, delegates get to define their group or personality and formulate their mission statement. Groups get to design a “coat of arms” which represents their value and mission. They can ...
Imagine if your company was a supermarket. Which one would it be? Supermarkets tend to have personalities. It seems that in any society certain classes prefer certain types of supermarkets, and sup...
