The 5-Minute Branding Challenge
This exercise challenges delegates to think creatively and collaboratively under time pressure, developing branding concepts for a fictional product. It enhances their ability to generate ideas qui...
Six-Word Stories: A Creative Writing Exercise
This exercise is designed to cultivate delegates’ creativity, emotional intelligence, and reflective thinking through the challenge of expressing experiences, emotions, or insights in just six word...
Chocolate Packaging Design Competition Exercise
Imagine walking into a supermarket and going to the isle dedicated to sweets and chocolates. Here, you are likely to find a section with a variety of block chocolate bars. These are often presented...
Storytelling Exercise: Form a Line
This is a creativity exercise that encourages delegates to create a story together as a group. It is ideal for team building, acting and creativity. You can also modify the exercise to limit its sc...
Marketing Exercise: Cross Sell Your Products
This exercise helps delegates to brainstorm how to cross sell products. It focuses on a random set of products so it is rather creative to see what marketing strategies delegates can come up with. ...
Marketing Exercise: Learn from Good, Bad and Ugly Advertisements
This exercise helps to develop delegates’ observational skills on advertisement and marketing and also helps them design their own ads. It creates discussions on what works and what does not in des...
Google Ngram: Ever Wondered When a Given Word Became Popular?
Modern tools can provide a great insight on how certain terms have been used in the past. With the advent of search engines and in particular the ever more useful tools released by Google we can ex...
Marketing Exercise: A Game with Google Trends
This exercise is based on the use of modern tools that can give us an insight on people’s current interests. The exercise provides a template for a variety of exercises that you can conduct based o...
Idea Selection Exercise: The ATAR Technique
The ATAR acronym stands for Awareness, Trial, Availability, Repeat. It is a technique used to filter through ideas based on a number of criteria. It can be used to understand customers’ perception ...
Creativity Exercise: Stylish Logos
This is a feel-good training exercise that gets everyone involved in a creative activity. In this exercise, delegates get to create a variety of illustrations or produce crafts which resemble the l...
Branding Exercise: Top Words That Describe Your Identity
This exercise helps to define the company brand more clearly by using associations. It can be used for marketing and sales, but is also useful for management and staff. The exercise is a good oppor...
Creativity Exercise: Employ Your Favourite Actor
In this exercise, delegates get to practice making a TV advertisement. The aim is for the delegates to think creatively and quickly with given resources and come up with an effective ad for a new p...
Branding Exercise: What Is My Company Like?
Companies develop different cultures. It is important to know how the company is seen both internally and externally. Internally, it helps to bind the team and make everyone coordinate their effort...
Problem Solving Exercise: Look at the Problem from a Kid’s Point of View
A particularly useful problem solving technique is to see a given problem from the point of view of a 10 year old. This view point usually helps to simplify both problems and solutions and as a res...
Sales Calls Exercise: Have a Clear and Measurable Objective
When making a call, it is important to formulate an objective before making the call. This allows you to focus on what you want and not to get side-tracked. In this exercise, delegates can practice...
Sales Skills Exercise: Name the Benefit
This is a quick exercise in getting the delegates to think about the “benefits” of a product for a particular feature. The emphasis is to quickly convert a feature to several benefits on the fly an...
Sales Exercise: Features versus Benefits
This exercise helps delegate to practice understanding the difference between benefits and features. It is an efficient exercise to encourage sales and marketing people to use “benefits” when descr...
Branding and Marketing Exercise: Logos You See in One Day
We are exposed to many brands every day in our environment as well as direct advertisement. It is estimated that an average American sees as much as 16000 brands every single day! What does each br...
