The 5-Minute Branding Challenge

The 5-Minute Branding Challenge

This exercise challenges delegates to think creatively and collaboratively under time pressure, developing branding concepts for a fictional product. It enhances their ability to generate ideas qui...

Storytelling Exercise: Form a Line

Storytelling Exercise: Form a Line

This is a creativity exercise that encourages delegates to create a story together as a group. It is ideal for team building, acting and creativity. You can also modify the exercise to limit its sc...

Branding Exercise: Top Words That Describe Your Identity

Branding Exercise: Top Words That Describe Your Identity

This exercise helps to define the company brand more clearly by using associations. It can be used for marketing and sales, but is also useful for management and staff. The exercise is a good oppor...

Sales Exercise: Make a Departmental Mission Statement

Sales Exercise: Make a Departmental Mission Statement

This exercise is ideal for sales staff in a particular organisation. Rather than telling staff what to do, the aim is to get them to come up with the general goal of their department and its role. ...

Creativity Exercise: Design a Flag

Creativity Exercise: Design a Flag

Use this creativity exercise for team building. It is an ideal exercise for a group of people who are already working together or are about to start working together. Groups should work together to...

Team Building Exercise: Design Your Coat of Arms

Team Building Exercise: Design Your Coat of Arms

In this exercise, delegates get to define their group or personality and formulate their mission statement. Groups get to design a “coat of arms” which represents their value and mission. They can ...